The Red Menace

Lay's Ketchup

This is the third bag of chips I've got from Lay's "Tastes of America" promotion. Sadly, none of the local groceries seem to be carrying any of the other flavors. I was especially interested in trying the New England Lobster Roll chips and the Fried Pickles with Ranch. Much sadness.

I managed to get to this bag before anyone else in the house, which is a bit surprising as they were in the pantry for a full week. I think the whole idea of ketchup flavored chips kind of threw them.

This isn't the first time I've reviewed ketchup chips, and even before that I'd had some experience with them. That lead me to expect a certain degree of ... bluntness ... with the flavor. No problem! I didn't hate them the previous times so it all should be good - I opened the bag and (figuratively) dove right in.

The chips had, unsurprisingly, a strong scent of ketchup. Pretty good, though it might have been a touch heavier on the vinegar than I normally like. That might be due to the type of ketchup I'm used to (Heinz) or maybe not. In spite of a strong and irrational aversion to anything labelled "catsup" I'm really not that picky about ketchup.

Just what is it with the "catsup" spelling anyway? Does any rational human being actually prefer that spelling? It makes it sound like something meant to feed to animals. Yurgh.

Where was I?  Oh, right!

The chips were coated with a moderate amount of red powder, noticeable but not so bad as to cheetofy the fingers (and nowhere near as heavy as the ketchup chips I'd had in Canada way back when). I was about to try one when I noticed something odd.  The inside of the bag was kind of spattered with with ketchup flavor.

That got me wondering if there is something odd about this particular flavor or if other flavored chips also got flavor gunk on the inside of the bag and I'd just missed it somehow. I like to think of myself as rather observant, but now I'm filled with self doubt. Thanks, Frito-Lay. I'll send you the therapy bill.

After a few minutes of wallowing in uncertainty over my mental faculties, I remembered why I'd opened the bag in the first place and, you know, actually got around to eating a frickin' potato chip.

The flavor was light and (unsurprisingly) kind of ketchupy. The chips were also a bit sweeter than I expected (definitely not Heinz) and almost had a barbecue aspect. What really surprised me though was how mild the flavor was. I was expecting a serious level of ketchup and what I got was more ...

Lay's:  "Here, have some nice potato chips. Do they remind you at all of ketchup?"  

Me:  "Yeah, sort of ... I guess ... well ... They do smell like ketchup."

So they were pleasant and nothing about them was repulsive or anything, but the flavor was so mild that they almost weren't worth it.

Rating:  3/5

Deep Flavor

Lay's Deep Dish Pizza

This was actually the second bag of these chips I bought, because my daughter ate all of the first one. From the rumpled packaging in the photo you can probably guess that she also got to this bag before I could do the review. Fortunately I still got to try some of them.

Before I go any further, I want to make one thing clear; I'm not going to get into the whole "real pizza" debate. After all, it is written in The Book of Refreshments:

"It was then revealed to Louis, and his eyes were opened wide, that it would be very bad to ask either Drew or Tony if pizza should be thick or thin of crust. For this is a matter of greater truth that is best left to the Prophets."  [Chapter 14, verses 35-36]

With that out of the way ...

The chips had a strong scent of pizza sauce, along with an underlying note of ... cheese?  dough? I'm really not sure but it was a smell I associate with pizza.

That's not an association you should take lightly. I worked in a pizza place back in college and I still remember the smell ... um ... I mean scent ... or maybe fragrance ... ok, it was a smell.

Still, the thing is that the way these chips smelled really made me think of pizza, and not cheap crappy pizza like from that one place on High street that everyone who went to Miami University will know what I'm talking about but I'm not going to name because I don't want to get sued or anything. No, these chips smelled like good pizza with home-made sauce from one of those little mom & pop joints that have been in business since 1962 and the only person who knows the sauce recipe is the old dude working by themselves back in the kitchen.

The chips had a moderate coating of red powder with little flecks of spice that looked like oregano. That's not too surprising, really. I suppose if the flavor powder didn't already make you think of pizza then they'd add color and whatnot to make sure it did.

I found all of this pretty encouraging so I went ahead and ate some chips. Here's a surprise.  You know what? They tasted like pizza.

To be a bit more precise, they had a strong flavor of good pizza sauce without it being overpowering. There might have been some cheese flavor there as well, something like Parmesan or Romano. The flavor was real enough that I could imagine Lay's grinding up and drying whole deep-dish pizzas and sprinkling the powder on potato chips.

Not quite up to DANGER level, but still very good.

Rating: 4/5

Gotta Pop!

Lay's Wavy Bacon Wrapped Jalapeño Popper

As the summer progressed I was getting increasingly worried that Lay's wasn't going to be doing their usual batch of funky flavors. In past years they'd come out much earlier but there was nothing. Then, much to my delight, there was an announcement and a bunch of new chips hit the grocery stores.

Ok ... it's kind of sad that one of the highlights of my summer is potato chips. Nevertheless ...

"Stop with the nattering and tell us about the chips, Doc!" I hear you cry. Right-O!  I'm on it like a donkey on a waffle!

On opening the bag I was greeted to a light, smokey scent with just a hint of vinegar. It was pleasant and encouraging, and not at all overpowering.

I'm always a bit leery of bacon-flavored stuff because sometimes it's way too strong and kind of artificial in the same way that grape-flavored candy usually tastes more purple than grape. At this point in the tangent I should probably reassure you that these chips have no grape flavor or scent whatsoever. The grape thing was just a simile to illustrate my dislike of strong artificial ... never mind.

The chips themselves had a light amount of chip-colored powder with scattered green flecks. They were a bit greasy, but not as bad as kettle chips usually are.

Heartened by the pleasant scent and harmless appearance, I tried one. Huh. I first noticed a very light bacon flavor, and then a hint of cheese and jalapeño. There was just a touch of spiciness that built a bit, but it never got above what I would call "mild."

The thing is, while the first couple of chips were just sort of pleasant, the flavor steadily became more pronounced and more enticing with each one. I quickly discovered that I REALLY like these. I could easily polish off an entire bag without trying, which puts them well into a category which I'm now going to refer to as "DANGER CHIPS".

Rating:  5/5